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The strategy behind brand, digital and design.

What will your impact be in 2024?

Focus your effort for the greatest result.

The Müller-Lyer illusion.

 

Your new year is likely starting with a work-related resolution or two. Where is your effort best placed? 

The Müller-Lyer effect provides an interesting metaphor. In the visual illusion, the length of two equal lines is perceived differently. A line with inward-facing arrows on each end is perceived to be longer than a line with outward-facing arrows. 

Applied to the resolutions you’re likely balancing, internal-facing efforts feel like harder work. Don’t avoid the hard work. The internal work can have an outsized impact. 

Make the most of 2024.

 
 
James Early