Making sense of brands, digital and design.
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BROOKINGS

A comprehensive cross-channel communications engagement for the most influential and trusted public policy organization.

Identity

Identity

The name Brookings is instantly recognizable, but audiences often replace "Institution" with "Institute." The simplified "BROOKINGS" logotype avoids the confusion.

 A flexible design system extends the brand across dozens of Programs, Centers, and Projects.

A flexible design system extends the brand across dozens of Programs, Centers, and Projects.

Digital

Digital

Brookings is known for taking the longview on issues that impact our world. The digital strategy that spanned multiple site redesigns, mobile applications and social media was targeted at tying their policy positions to the events of the day.

    The digital-first approach revealed that work was needed across all channels to better position Brookings as a global voice.  Role: Art Director | Agency: Threespot   

 

The digital-first approach revealed that work was needed across all channels to better position Brookings as a global voice.

Role: Art Director | Agency: Threespot