Brookings is known for taking the longview on issues that impact our world. Our engagement–that spanned a new visual identity, multiple site redesigns, mobile applications and social media–was targeted at tying their policy positions to current events.
A robust design system supports the institution’s varied communications needs–from a deep roster of experts and steady schedule of events, to active blogs and multilingual content.
The digital-first approach revealed that work was needed across all channels–including social media and mobile applications–to better position Brookings as a global voice.
The name Brookings is instantly recognizable, but audiences often replace "Institution" with "Institute." The simplified "BROOKINGS" logotype avoids the confusion.
A flexible identity system extends the brand across dozens of Programs, Centers, and Projects.
Role: Art Director | Agency: Threespot