The name Brookings is instantly recognizable, but audiences often replace "Institution" with "Institute." The simplified "BROOKINGS" logotype avoids the confusion.
A flexible identity system extends the brand across dozens of Programs, Centers, and Projects.
Brookings is known for taking the longview on issues that impact our world. The digital strategy–that spanned multiple site redesigns, mobile applications and social media–was targeted at tying their policy positions to current events.
A robust design system supports the institution’s varied communications needs–from a deep roster of experts and steady schedule of events, to active blogs and multilingual content.
The digital-first approach revealed that work was needed across all channels to better position Brookings as a global voice.
Role: Art Director | Agency: Threespot