The name Brookings is instantly recognizable, but audiences often replace "Institution" with "Institute." The simplified "BROOKINGS" logotype avoids the confusion.
A flexible design system extends the brand across dozens of Programs, Centers, and Projects.
Brookings is known for taking the longview on issues that impact our world. The digital strategy that spanned multiple site redesigns, mobile applications and social media was targeted at tying their policy positions to the events of the day.
The digital-first approach revealed that work was needed across all channels to better position Brookings as a global voice.
Role: Art Director | Agency: Threespot