Making sense of brands, digital and design.
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BROOKINGS

A comprehensive cross-channel communications engagement for the most influential and trusted public policy organization.

Visual Identity

Visual Identity

The name Brookings is instantly recognizable, but audiences often replace "Institution" with "Institute." The simplified "BROOKINGS" logotype avoids the confusion.

 A flexible identity system extends the brand across dozens of Programs, Centers, and Projects.

A flexible identity system extends the brand across dozens of Programs, Centers, and Projects.

Digital Strategy

Digital Strategy

Brookings is known for taking the longview on issues that impact our world. The digital strategy–that spanned multiple site redesigns, mobile applications and social media–was targeted at tying their policy positions to current events.

 A robust design system supports the institution’s varied communications needs–from a deep roster of experts and steady schedule of events, to active blogs and multilingual content.

A robust design system supports the institution’s varied communications needs–from a deep roster of experts and steady schedule of events, to active blogs and multilingual content.

    The digital-first approach revealed that work was needed across all channels to better position Brookings as a global voice.  Role: Art Director | Agency: Threespot   

 

The digital-first approach revealed that work was needed across all channels to better position Brookings as a global voice.

Role: Art Director | Agency: Threespot