About
Empowering teams to navigate communications challenges and deliver memorable digital experiences.
Through countless years in the agency trenches, I have a proven track record of navigating the space between organizational goals and audience needs, synthesizing digital brands, translating complex content needs into intuitive user experiences, and working with extended teams to ensure that everything stays on track.
My diverse experience includes contemporizing brands for organizations like the Brookings Institution, ensuring that broad portfolios of work are unified within one digital platform for foundations such as Pew Charitable Trusts, and partnering with consumer brands like Under Armour to connect their purpose-led brand story.
Setting client and agency teams up for success is fundamental to all of my engagements.
WORK @ VELIR
March 13, 2024 – How to Find Your Organization’s Strategic Anchor
June 2, 2023 – AAM 2023 Annual Meeting: Three Hits and a Miss
May 15, 2023 – The Digital Road Ahead for Museums
April, 2023 – Redesigning a Philanthropy’s Website for a New Era
Jan 20, 2023 – Analytics Trends to Prepare Your Mission-Driven Org for 2023
Nov, 2022 – Reimagining Under Armour’s Purpose-Led Corporate Site
April 14, 2022 – Social Responsibility: What Companies Can Learn from Mission-Driven Orgs
March, 2022 – Engaging Audiences Through an Online Exhibit
Nov 3, 2021 – How to Find Purpose and Build Connections That Power Your Website
Feb 26, 2021 – Brand Strategy Leader Joins Velir as Client Services Vice President