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NOAA.gov serves as the front door to the agency. The app-like experience provides quick access to the agency’s diverse lines of work as well as local weather info and the tools and resources the American public rely on.
An optimized experience is presented across devices—from the desktop computers that students use in the classroom, to the tablets that many turn to for long-form content, to the mobile devices that we all turn to for immediate information.
The work of NOAA’s line offices is translated into user-friendly Focus Areas. Each Focus Area has a dedicated section that highlights the work of the agency in digestible chunks.
Custom iconography serves as both branding and wayfinding—combined with NOAA's rich photography and sophisticated site interactions the overall experience is clear, elegant and engaging.
Role: Creative Director | Agency: Threespot