Making sense of brands, digital and design.
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Planned Parenthood

A suite of nine web applications designed to help African-American and Latino youth make informed decisions about their health.

Teen-centric

Teen-centric

The apps reach teens on their terms. One set utilizes a sophisticated club-like aesthetic and casual content approach to reach high school teens while the other uses a softer look and direct content approach to reach middle school teens.

Scripted

Scripted

Several of the apps utilize testimonial and scenario-based video. Extensive casting and set art direction ensured that all assets feel authentic while hitting the key points of the script.

Memorable

Memorable

Adolescent development experts informed the definition process to ensure that experiences such as this scrapbooking activity trigger lasting memories for the teen user.

 

Modular

Modular

A comprehensive pattern library enabled the original suite of apps to be built concurrently by multiple developers. A ninth parent-focused app, Awkward, or Not?, leveraged the same library to launch in short order.


Role: Creative Director
Agency: Threespot