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    <loc>https://www.jamestearly.com/pewtrusts</loc>
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    <lastmod>2019-04-25</lastmod>
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      <image:title>PewTrusts</image:title>
    </image:image>
    <image:image>
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      <image:title>PewTrusts - One site. Many voices.</image:title>
      <image:caption>A digital strategy and responsive site redesign migrated all of the foundation’s work from four program sites and dozens of microsites into one integrated experience that highlights the relationships of diverse initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1556224726917-KOH5B9IMRKG06XPB61FQ/pct_02-bleed.jpg</image:loc>
      <image:title>PewTrusts - Start here.</image:title>
      <image:caption>Every page is a possible entry point. Special attention was given to ensuring that every page provided clear context and next steps to continue users down their path within the site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1556224902977-1WNRF58OVW2I5HGSHKL5/pct03-03-bleed.png</image:loc>
      <image:title>PewTrusts - Continue the journey.</image:title>
      <image:caption>The tablet-optimized digital edition of the foundation’s cornerstone publication, Trust, leverages a robust taxonomy to tie legacy articles with relevant current initiatives. Role: Creative Director Agency: Threespot  </image:caption>
    </image:image>
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  <url>
    <loc>https://www.jamestearly.com/blog</loc>
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    <lastmod>2026-03-14</lastmod>
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    <loc>https://www.jamestearly.com/blog/2026/3/14/the-first-rule-of-dataviz</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
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      <image:title>Insights - The first rule of dataviz. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2025/12/4/whats-next-for-design</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
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      <image:title>Insights - What’s next for design? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jamestearly.com/blog/2025/10/27/are-you-really-in-a-league-of-your-own</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
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      <image:title>Insights - Are you really in a league of your own? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2025/9/30/ok-isnt-good-enough</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
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      <image:title>Insights - OK isn’t good enough. - Make it stand out</image:title>
      <image:caption>The ‘OK’ mark was developed in the 1920s to promote Chevrolet’s used car quality check program.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2025/9/2/how-to-use-ai-without-losing-your-soul</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
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      <image:title>Insights - How to use AI without losing your soul. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2025/4/2/is-your-problem-the-real-issue</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
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      <image:title>Insights - Is your problem the real issue? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2024/3/4/mind-the-strategy-execution-gap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-13</lastmod>
    <image:image>
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      <image:title>Insights - Mind the strategy execution gap. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2023/12/31/what-will-your-impact-be-in-2024</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-02</lastmod>
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      <image:title>Insights - What will your impact be in 2024? - Make it stand out</image:title>
      <image:caption>The Müller-Lyer illusion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2023/9/10/live-the-questions</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-12</lastmod>
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      <image:title>Insights - Live the questions. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2023/4/11/the-audience-united-is-still-divided</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-11</lastmod>
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      <image:title>Insights - The audience united is still divided. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2023/1/6/please-have-a-point-of-view</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/e18422bb-9420-4975-8d9a-35272444ed47/POV_Post.png</image:loc>
      <image:title>Insights - Please have a point of view. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2021/1/11/bottom-up-branding</loc>
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    <lastmod>2023-01-02</lastmod>
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      <image:title>Insights - Bottom-up Branding</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/12/11/being-a-client-shouldnt-be-hard-work</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - Being a client shouldn’t be hard work.</image:title>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2020/11/2/whats-your-collaboration-secret</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - What’s your collaboration secret?</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/9/4/design-is-a-discipline</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1599249378856-7Q1APF9SHI6LYUY023R2/DesignDiscipline-Poster.jpg</image:loc>
      <image:title>Insights - Design is a discipline.</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/7/22/your-name-is-your-key-message</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1595446699808-9N9KXV91SNDXIZALE07E/blog_name-key-message.jpg</image:loc>
      <image:title>Insights - Your name is your key message.</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/7/13/brand-before-digital</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - Brand before digital.</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/6/15/your-brand-is-the-problem</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - Your brand is your problem.</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/1/25/photography-was-my-teacher</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-11</lastmod>
    <image:image>
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      <image:title>Insights - Photography Was My Teacher</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2020/3/2/we-all-do-branding</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-11</lastmod>
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      <image:title>Insights - We all do brand(ing).</image:title>
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  </url>
  <url>
    <loc>https://www.jamestearly.com/blog/2020/1/7/brand-awareness-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-11</lastmod>
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      <image:title>Insights - Brand Awareness 2020</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2018/12/5/how-visible-is-your-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1544031521560-44UEWYXZQ2Y2JY3HYP67/visiblebrandglasses_feature.jpg</image:loc>
      <image:title>Insights - How visible is your brand?</image:title>
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      <image:title>Insights - How visible is your brand?</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2018/4/23/whats-in-a-name</loc>
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    <lastmod>2020-12-11</lastmod>
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      <image:title>Insights - What's in a name?</image:title>
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      <image:title>Insights - What's in a name?</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2019/11/13/how-do-you-define-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - How do you define brand?</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2018/10/19/how-digital-is-your-brand</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - How digital is your brand?</image:title>
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      <image:title>Insights - How digital is your brand?</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2018/5/7/say-what</loc>
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    <lastmod>2021-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1526565263862-KGK5UMAT9PITXNP4VXSR/question_feature.jpg</image:loc>
      <image:title>Insights - Say what?</image:title>
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      <image:title>Insights - Say what?</image:title>
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  <url>
    <loc>https://www.jamestearly.com/blog/2018/4/30/what-about-a-design-sprint</loc>
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    <lastmod>2021-01-13</lastmod>
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      <image:title>Insights - How about a design sprint?</image:title>
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      <image:title>Insights - How about a design sprint?</image:title>
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    <loc>https://www.jamestearly.com/blog/2018/4/16/whats-in-a-brand</loc>
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    <lastmod>2021-01-13</lastmod>
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  <url>
    <loc>https://www.jamestearly.com/work</loc>
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    <lastmod>2026-03-18</lastmod>
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      <image:title>James T. Early</image:title>
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      <image:title>James T. Early</image:title>
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      <image:title>James T. Early</image:title>
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      <image:title>James T. Early</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1538481182269-WCRP9Q5QIH05SK5610JA/Fugazi.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1565993843587-W1ETQDN1CP1I5VIE4R0M/phr_poster.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1566235650667-DQ84ZXRUQLC0LQY9P0Q7/mh4us_poster02.png</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1569334942439-U8MFZRSRIAQ709HD40LG/LF_Poster3.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1565986792884-MJFDJYTY2B7FMQ7LLZHD/springboard_forms05.jpg</image:loc>
      <image:title>James T. Early - Raising the bar</image:title>
      <image:caption>Online donations provide critical funding for nonprofits of all sizes. Yet many lack the resources needed to adequately invest in the design and user experience of their online donation experience. Springboard, a digital-first engagement platform for nonprofits, took this challenge to heart and commissioned a collection of donation templates that provide an up-to-date baseline for their clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1613073687560-GX58OH0N2SB8UQK1D7KT/wayside-poster-photo3.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/04f6c17e-b410-4f78-8eb6-5a24f83171e5/Aligned.png</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/770d2d43-8f3d-429e-ab75-39cfe4cf6a68/liuna_poster.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/2bd1b77d-60ba-45b6-941b-d445a977592d/GF_Poster.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/48d17c2d-f7f5-4395-989a-3904096d42f3/UARM_poster2.jpg</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/3e912fb3-a824-45f4-9ca8-cb378b5f49ba/AIM-diagram.png</image:loc>
      <image:title>James T. Early - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1f4dcefc-2719-4037-817b-8e460496e298/Anchors.png</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/6b720da1-9a66-4345-8350-905be4917fd1/Initiatives.png</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/aeb64415-1160-43b5-badd-973cfac9cfc2/Moments.png</image:loc>
      <image:title>James T. Early</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/d7ca49a9-6cea-42de-835b-5110f7bcce0b/Early_Bio-PhotoBW.jpg</image:loc>
      <image:title>James T. Early - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/tonal-park</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1525114235351-UDTJSRNJIW66ZFIRL9X3/TonalPark_poster-gradient02.png</image:loc>
      <image:title>Tonal Park</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1519226190408-EW2WIAHDZCGHCY06K0F0/tonal-03.png</image:loc>
      <image:title>Tonal Park - Brand Strategy</image:title>
      <image:caption>With a distinguished track record that spans generations and genres–Smithsonian Folkways Recordings, Sweet Honey in the Rock, Jamey Johnson, Beauty Pill and Priests to name a few–an organizational restructuring signaled the need to take stock of the studio’s brand position. An all-hands brand workshop provided space for the team to collaborate on their defining characteristics, shared mission and vision for the future. The agreed upon brand strategy provided a firm foundation for the naming process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1556218068111-WYUC2VGWG6RFVJNU73SR/TonalPark_Name-Full.png</image:loc>
      <image:title>Tonal Park - Naming</image:title>
      <image:caption>A range of possible names were generated through a collaborative naming workshop. Charting prospective names against the four quadrants of location, service, aspiration and abstraction helped to narrow the focus. The subsequent naming recommendations document combined front-runner names with possible alternates and available URLs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1556216730043-79OGIG3ABA4U46A7QL9Z/TonalPark_Brand-Full.jpg</image:loc>
      <image:title>Tonal Park - Brand Strategy</image:title>
      <image:caption>With a distinguished track record that spans generations and genres, an organizational restructuring signaled the need for this studio to take stock of their brand position. An all-hands brand workshop provided space for the team to determine their defining characteristics, shared mission and vision for the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1556217891181-V9LC33R8XSTWNYVT3830/TonalPark_Brand-Colors.gif</image:loc>
      <image:title>Tonal Park - Visual Identity</image:title>
      <image:caption>The new mark positions the studio as a safe space to capture artists at their best while the friendly typeface reinforces the relaxed environment created by this team of seasoned professionals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/b54b63aa-da29-47b1-b48b-bec0271a811c/Early_Bio-PhotoBW.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/0676c892-f6ed-4414-bf59-deb22e77cfb5/LogoWall2023.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/define-your-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/1583271736483-J4J56TVRVLBRISK6M59I/brand_worksheet.jpg</image:loc>
      <image:title>Define your brand.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jamestearly.com/contact-york</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.jamestearly.com/align</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/04f6c17e-b410-4f78-8eb6-5a24f83171e5/Aligned.png</image:loc>
      <image:title>Align</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/41a4b442-1c03-4f09-80a8-c52c492c7520/Chaos-3.png</image:loc>
      <image:title>Align - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/8c47a460-e769-4e69-abbc-afa08bc9e042/PPM.png</image:loc>
      <image:title>Align - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/4732805c-ab9d-4647-999d-162654fcd649/Pillars.png</image:loc>
      <image:title>Align</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/7ee27720-000b-4d5c-afc0-71e2b23cf052/Projects.png</image:loc>
      <image:title>Align</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/a8463246-eb6f-4509-abea-a77f8fb060b9/Moments.png</image:loc>
      <image:title>Align</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57e14e5e197aeac297231fc2/d7ca49a9-6cea-42de-835b-5110f7bcce0b/Early_Bio-PhotoBW.jpg</image:loc>
      <image:title>Align - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

