Making sense of brands, digital and design.
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Tonal Park

A new name, brand strategy and visual identity rooted in this recording studio’s commitment to their Takoma Park, Maryland neighborhood and the Mid-Atlantic music community.

Naming

Naming

A range of possible names were generated through a collaborative naming workshop. Charting prospective names against the four quadrants of location, service, aspiration and abstraction helped to narrow the focus. The subsequent naming recommendations document combined front-runner names with possible alternates and available URLs.

Brand Strategy

Brand Strategy

With a distinguished track record that spans generations and genres, an organizational restructuring signaled the need for this studio to take stock of their brand position. An all-hands brand workshop provided space for the team to determine their defining characteristics, shared mission and vision for the future.

Visual Identity

Visual Identity

The new mark positions the studio as a safe space to capture artists at their best while the friendly typeface reinforces the relaxed environment created by this team of seasoned professionals.