In today’s media-saturated world facts aren’t always at the forefront and The Pew Charitable Trusts saw a need for a refreshing platform that shares facts that inform and inspire Americans today.
The engagement possibilities for an initiative like this are endless. To anchor the process, a cross-section of internal subject matter experts participated in a design sprint. The sprint yielded an early concept that was tested with external focus groups. Feedback from focus groups informed key aspects of the messaging and visual design.
LivingFacts.org delivers bite-sized content across a range of consumer-facing topics along with quizzes, videos and deeper articles that place the facts in context. The user experience is designed for endless exploring and everything is optimized for the mobile devices that so many Americans rely on.