Positioning purpose-led storytelling for a performance brand.
A re-architected corporate website unites Under Armour’s purpose-driven efforts in sustainability, community impact and inclusive culture.
Content pruning ahead of a migration from Drupal to Adobe Experience Manager ensured a focused experience at launch while a roadmap was established for ongoing growth.
A streamlined component and template library increased content publishing efficiency for internal stakeholders.
Role: VP, Mission-Driven Portfolio
Agency: Velir