Accelerating brand alignment and establishing a digital presence for a data-driven media startup.
Semipublic is a data-driven initiative exploring the US public media system, examining its current functions and future possibilities. As a mission-driven startup, they required a cohesive brand identity and a professional digital presence to communicate their findings and engage with their audience effectively.
A collaborative workshop provided space for the founder and board of directors to coalesce on a shared vision, align on the mission, and clarify assumptions. This process culminated in a brand definition deck capturing foundational elements such as the organization’s purpose, differentiation statement, and core attributes.
Existing brand elements were evolved into a robust visual system which included the introduction of the brackets mark—a nod to programming arrays that symbolize framing data to make it understandable. The color palette was expanded and a collage-based illustration style was introduced as part of a comprehensive style guide that ensures consistency across all brand touchpoints.
The digital strategy focused on building a compelling web experience that immediately connects with target audiences. Leveraging the finalized brand assets, the website was constructed efficiently in Squarespace with a focus on structure, function, and format.