Semipublic is a data-driven initiative exploring the US public media system, examining its current functions and future possibilities. As a mission-driven startup, they required a cohesive brand identity and a professional digital presence to communicate their findings and engage with their audience effectively.

Lean-Brand Jumpstart

A collaborative workshop provided space for the founder and board of directors to coalesce on a shared vision, align on the mission, and clarify assumptions. This process culminated in a brand definition deck capturing foundational elements such as the organization’s purpose, differentiation statement, and core attributes.

Visual Identity

Existing brand elements were evolved into a robust visual system which included the introduction of the brackets mark—a nod to programming arrays that symbolize framing data to make it understandable. The color palette was expanded and a collage-based illustration style was introduced as part of a comprehensive style guide that ensures consistency across all brand touchpoints.

Digital Frontdoor

The digital strategy focused on building a compelling web experience that immediately connects with target audiences. Leveraging the finalized brand assets, the website was constructed efficiently in Squarespace with a focus on structure, function, and format.

“James is fantastic to work with! As a young mission-driven startup, we needed to move quickly to develop our brand and website. I was impressed by his efficiency, clear communication, and the quality of his work. Brand development projects I'd been involved with previously took months, but James’ lean brand workshop built alignment from the start and helped us create an excellent brand in just a few weeks. He made the process smooth and efficient without sacrificing quality.”
– Sarah Caldwell, Board Chair

Brand standards set the standard.

Let’s shape your brand.

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